Every partnership runs on the same model: a full-time, academy-trained team dedicated to your brand, measured on what actually matters — homes connected, territories penetrated, doors left better than we found them. And you see all of it. Real-time dashboards, enriched field analytics, install rates, rep-level performance: the same numbers we manage by are the numbers you get. We don't ask partners to take our word for anything. The data below is what one of them sees.
On current pace: 70,000 installed customers this year, ahead of last year. These are customers with service live in the home — not orders written at the door. We count a sale when it installs, because that's when it counts for the partner.
2.86 million doors projected this year, ahead of last year's pace. Every one of them knocked by a full-time, academy-trained rep representing the partner's brand to standard.
This graph shows the average number of days reps worked with YESA in each year. For each rep, days are counted up to their offboarding date or the end of that year. For context: the average door-to-door company retains reps for 8-12 weeks. YESA's average is 9-12 months, making headcount more reliable.
CASE STUDY 01
A leading telecom provider needed a direct sales organization capable of delivering consistent, scalable subscriber acquisition — without the volatility, brand risk, and short-termism common in the channel.
YESA built a dedicated D2D team structured for longevity: low turnover, deep product knowledge, flat-fee administration, and reps trained to function as genuine brand ambassadors. A shared data framework gave the partner real-time visibility into territory performance.
Eight years of continuous partnership. YESA became the client's top-performing acquisition channel — outpacing every other vendor, protecting territory integrity, and improving year-over-year conversion rates without exception.
CASE STUDY 02
— CEO, Canada First
A fast-growing residential security startup needed immediate boots-on-ground sales capacity — built from scratch, fast, and capable of representing a new brand to homeowners with zero margin for error.
YESA recruited, trained, and deployed a full sales team in compressed timelines. Every representative was coached on product, trust-building, objection handling, and brand representation before their first deployment.
$14.4m in sales over 10 months. Average transaction: nearly $3,530. The client scaled from zero to 18 trucks on the road. Growth Rate: doubling every quarter.
CASE STUDY 03
— Jarrod Glandt, Grant Cardone
A globally recognized business education brand needed a Canadian market entry - starting from zero brand recognition - executed without paid media or advertising spend.
YESA built a world-class sales and training operation modeled after the client's own Miami HQ team. No ads. Proprietary training systems, disciplined cold outreach, and consistent follow-up drove every dollar of revenue.
Over six years: $20M+ in sales. 500+ corporate clients served. 10,000 representatives trained across 20 industries. A 46% average increase in client sales. 91% team engagement. 56% renewal rate on extended contracts.
Most Vendors Stay Faceless. Yesa's Leadership Proudly Puts Their Name On Every Partnership.
Corrie George
Chairman, YESA
Corrie is a veteran sales executive, founder and Chairman of YESA, one of the most accomplished direct sales leaders in North America, with 17+ years in the industry and more than 7,500 salespeople trained. At YESA, he drives the company's culture, competitive edge, and North American expansion. He built Canada's top telecom field sales force and led a 250-person team that generated $100 million in contract value in under five years. Formerly Ledcor's youngest executive, he is known for building momentum, turning around teams, and creating high-performance sales organizations. Corrie's leadership philosophy is simple but relentless: recruit for character, train for mastery, and build a culture where winning becomes the standard. His teams are consistently recognized for record-setting performance, and many of the leaders he has developed have gone on to run sales organizations of their own. Widely regarded as one of the most influential figures in Canadian direct sales, he brings the same intensity and vision to the North American market YESA enters.
Rafferty Pendery
Chief Executive Officer, YESA
Rafferty is a serial entrepreneur and operations strategist who bootstrapped his first tech company at 18 and has since built and exited multiple 8-figure SaaS ventures. At YESA, he leads scalable operations, enterprise focus, and high-growth decision-making, transforming vision into execution across markets and platforms. Renowned for systems thinking and strategic leverage, he has trained over 100,000 executives and founders in growth strategy, ERP, and team design. His impact spans industries, from Fortune 500 companies to NASA. A sought-after advisor and speaker, Rafferty has a rare ability to see around corners — identifying the operational bottlenecks that stall growth before they surface, and architecting the systems that let companies scale without breaking. He brings enterprise-grade infrastructure thinking to YESA, ensuring the company's rapid expansion is matched by the discipline and precision of a mature organization.
Kyle Zelazny
Chief Operations & Financial Officer, YESA
Kyle is an operations strategist with more than a decade of experience running large-scale telecom and direct sales organizations. At YESA, he leads the systems, logistics, and backend engine that powers the company's national scale — the strategist behind the scenes turning complexity into momentum. Kyle has coordinated performance across 250+ reps and five sales channels for TELUS, including door-to-door, B2B, call centre, MDU, and events. He's been trusted by senior executives at TELUS and Ledcor to find efficiencies across the full stack — from network builds to customer installs. Kyle has a gift for making large, complicated operations run like clockwork, translating strategy into repeatable processes, dashboards, and accountability systems that keep hundreds of people rowing in the same direction. His operational frameworks have become the backbone of every market YESA launches, allowing the company to expand quickly without sacrificing quality or customer experience. When leadership needs something built, fixed, or scaled, Kyle is the one who makes it happen.
Jenna Capozzi
Chief Marketing & Creative Officer, YESA
Jenna Capozzi is a multi-award-winning creative executive and marketing strategist who believes the first interaction anyone has with a brand is a story and that the power of storytelling is what turns attention into loyalty. Jenna began her career in filmmaking, but it was her tenure at Pixar, where blockbuster storytelling fueled hundreds of millions in marketing and merchandising, that shaped her core philosophy: content sells the story, and marketing is telling the correct story for the right market. That insight launched a multi-decade agency career overseeing North American campaigns for Samsung across home appliances and mobile, along with Target, BMW, Johnnie Walker, and many others. Her work has earned numerous honors, including Addy and Telly awards, and she has contributed to a number of Oscar-winning films. As a partner, Jenna brings her decades of storytelling and brand-building experience to YESA, making herself and her award-winning team available for advising on marketing collateral, creative direction, and strategy to benefit the D2D team.
Matt Elieff
Chief Internal Marketing Officer, YESA
Matt is a partner at YESA and the architect of its internal marketing engine — and he understands that YESA's most important market isn't the customer, it's the sales reps themselves: the bloodline of the company. With over a decade in retail, B2B, and door-to-door sales, Matt is a marketer who has actually knocked the doors, and that changes everything about how he builds. He designs the gamification, team competitions, leaderboards, and the games, rituals, and camaraderie that forge a winning attitude and an unbreakable culture. Marketing to the field is one of the most demanding and least understood disciplines in the industry, and because Matt has lived the grind himself, he knows exactly what motivates a rep on a slow Tuesday afternoon and what makes a team rally around a goal. The result is a brand that works as hard inside the company as it does outside — driving recruitment, retention, morale, and record-setting performance across North America.
EVERY MORNING, THEORY.
EVERY AFTERNOON, DOORS.
Our current territories with sales reps:
THAT'S WHY THEY STAY
YESA is structured like a professional sports organization: defined seasons, ranked performance, and advancement earned on merit through the YESA Grad program. A full curriculum that develops reps into managers and managers into leaders. People who see a future stay for it. Our reps remain for years in an industry that measures tenure in weeks, which means your territory is served by the same experienced team in month twelve as in week one.
Sales Academy Learning platform
YESA GRAD our proven D2D sales technology
CONTACT
Yesa partners exclusively with master service dealers, carriers, and enterprise brands committed to long-term sustainable market development.